Your EdTech Pipeline Has a Foundation Problem
If your CRM is built on raw IPEDS or Common Core data, your reps can't see the accounts that actually buy. Your TAM is inflated. Your territories are unbalanced. And your pipeline reporting doesn't reflect reality.
GTMppl finds and fixes the structural data problems that silently kill EdTech revenue.
What GTMppl Does
Every engagement starts the same way: you send us a CRM account export and we assess it against how institutions are actually structured, governed, and how they buy.
Revenue Risk Review: A 1-2 week diagnostic that shows you exactly where your account data is creating blind spots, coverage gaps, and misallocated selling effort. Starting at $3,500.
Data Foundation Builds: CRM-ready institutional datasets for U.S. Higher Ed, U.S. K-12, and international markets with normalized hierarchies, territory-ready fields, and governance frameworks.
GTM Process Design and Strategic Advisory: Territory redesign, lead routing, lifecycle mapping, and ongoing executive-level guidance as your GTM scales. Scoped based on findings from the Revenue Risk Review.
Let’s Talk
Not sure where to start?
If you're not ready for a Revenue Risk Review but want to understand whether your account foundation has structural problems, book a 15-minute call. No pitch. I'll ask a few questions about your CRM and market data, and tell you honestly whether this is a problem worth fixing.
Click here to find a time that works
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About Us
Built on 20+ Years Inside EdTech
$8M → $108M ARR Scaled Parchment across a 12-year run through four acquisitions and a PE investment.
$835M Exit Key member of the executive team through Parchment's acquisition by Instructure.
110K+ Accounts Restructured institutional account data post-acquisition to create a unified market foundation.
Before founding GTMppl, Sean Gannon spent fifteen years in executive revenue roles across EdTech, including VP-level positions at Parchment, Instructure, and Starfish Retention Solutions. He is an active mentor at StartED and Techstars accelerators.
